Prototyping / IA

User Personas for empathic focus, site maps for exploring IA and Navigation, wireframes and interactive prototypes for de-risking design and development: a recipe for UX Redesign magic!

As soon as I learned what wire framing was, I fell in love so hard that I immediately convinced my agency's Creative Director to let become a part of the design process on our new project for FastMed. Soon, I was giving the client a detailed walkthrough of interactive prototypes.

For national urgent care chain, FastMed, we had already evolved their branding and their online experience needed a user-centric, modern and mobile facelift. A colleague and I conducted stakeholder interviews, did heatmap and analytics analysis, and a detailed content audit. I presented site maps and interactive prototypes to the client to get everyone on the same page and so we could spend our design and development hours on something we were all excited to build.

  • Stakeholder Interviews
  • Wireframing & Prototyping
  • Quantitative Analysis
  • Information Architecture
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fastmed sitemap

Our final sitemap after an extensive content audit and IA brainstorming.

fastmed desktop wireframe

Wireframes were interactive for desktop and mobile to show responsive states.

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