UX Research

Attitudinal vs. Behavioral, Generative vs. Evaluative, Formative vs. Summative, Quantitative vs. Qualitative, Moderated vs. Unmoderated... There are many ways to gain insight from users, but how do you know which ones to choose?

If you know where you are in the project lifecycle, have clearly stated project goals and timelines, and you follow a hypothesis-driven process, choosing the right method is easy!

Methods:
  • Card Sorting (Open, Closed, Hybrid)
  • Tree Testing
  • Unmoderated First-click Usability
  • Moderated User Interviews
  • Concept Testing
  • A/B Testing
  • Surveys / Customer Feedback
  • Clickstream Analysis
  • Heat map / Click map Analysis
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more available upon request…


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